In today’s digital age, social media and content marketing are crucial for businesses and individuals striving to stand out. This course is a comprehensive guide to understanding and leveraging social media platforms, content strategies, and marketing tools to create impactful campaigns. Designed for beginners and seasoned marketers alike, the course explores the latest trends, practical techniques, and agile solutions to enhance your digital presence and achieve measurable results.

Section-wise Writeup

Section 1: Introduction

Gain a foundational understanding of social media marketing (SMM), its various types, and the statistics shaping the landscape. Explore platforms like Tumblr and Instagram and delve into India-specific social media insights and the five pillars of SMM. Learn about customer relationship management (CRM) and its integration with SMM strategies.

Section 2: Introduction to CRM

Dive into the world of CRM, its scope, and how it synergizes with social media marketing to foster long-term relationships with customers.

Section 3: Strategy Audit

Learn to evaluate your social media marketing strategies through audits. This section covers essential audit templates, step-by-step processes, and methods for concluding audits effectively.

Section 4: Buzzwords, Objectives & Metrics

Understand the buzzwords dominating social media, establish clear marketing objectives, and define measurable metrics for evaluating success.

Section 5: Social Media Channels

Explore leading social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Learn platform-specific guidelines, advertising tools, and strategies to build and sustain a strong brand presence.

Section 6: Social Media Marketing Plan

Learn how to create a comprehensive social media marketing plan, define mission statements, set measurable objectives, and leverage social media aggregators and resource factors.

Section 7: Create or Improve Your Social Accounts

Discover actionable tips to create or optimize your social accounts to better align with your goals and audience expectations.

Section 8: Tips for Social Media Inspiration

Get inspired by examples of exceptional social media campaigns. Learn step-by-step content creation strategies, storytelling techniques, and ideas for unique social media plans.

Section 9: Social Media Plan Ideas

Build a social media command center, conduct agile market research, and explore cultural and storytelling aspects in marketing. This section includes practical playbooks for effective planning.

Section 10: Agile Social Media Marketing

Master agile social media marketing techniques through case studies and solutions tailored for small businesses.

Section 11: Social Media Policy - Building Blocks

Learn to craft comprehensive social media policies that respect user rights and align with organizational values.

Section 12: Interesting Social Media Platforms

Explore lesser-known but impactful social media platforms and their unique benefits for marketing.

Section 13: Increase Productivity with Useful Browser Extensions

Discover browser extensions, scheduling tools, and strategies for social listening to maximize productivity and streamline operations.

Section 14: Types of Content

Understand the different types of content and how to manage them using content management systems (CMS). Learn to create effective content marketing frameworks and audience engagement strategies.

Section 15: Content Marketing Tools

Explore cutting-edge tools for SEO analytics, marketing automation, webinars, graphic creation, and more. Study real-world examples of successful content marketing campaigns to inspire your strategies.

Conclusion

This course empowers you to create impactful social media and content marketing campaigns tailored to your goals. By mastering these skills, you’ll drive audience engagement, strengthen your brand, and achieve measurable success in the competitive digital landscape.